With over 15 years of experience in the media industry, Alessandra is a passionate and skilled operational leader. In her role as Chief of Staff for the Lifestyle Group at Vox Media, Ale serves as a strategic advisor for the Publisher for Eater, Punch, PS and Thrillist, maintaining and strengthening the health of the editorial organization and aligning editorial leadership on priority initiatives.
As the Executive Director of Operations at POPSUGAR, she led newsroom operations and resource management for one of the largest online media brands for women. She oversaw editorial systems and processes, the operating budget, affiliate commerce and freelance operations, talent recruitment strategy, and the brand’s analytics-driven content strategy. Alessandra worked closely with the editorial, social, distribution, design, and video teams, as well as the Vox Media engineering and product teams, to ensure that our content creation workflows were streamlined, our SEO referral growth was maximized, our reader retention and recirculation were optimized, and our user experience and brand impact were enhanced. She also leveraged her expertise in newsroom, budget, and affiliate management to drive revenue, efficiency, and quality across the brand.
Ale is also an experienced content strategist, writer and editor. Her writing for O, the Oprah Magazine's "Hair Extravaganza" won a 2014 National Magazine Award for Leisure Interests. Her piece for Dr. Oz The Good Life, "Oooh...I Love That Scent," won a 2016 The Fragrance Foundation Award for Editorial Excellence in Fragrance Coverage - Article.
Her work has appeared in POPSUGAR, O the Oprah Magazine, The Knot, Dr. Oz The Good Life, Parents Latina, Martha Stewart Living, Fit Pregnancy, Natural Health, SELF, IN New York, Where New York, Birchbox.com, WomensHealthMag.com, SELF.com, Blender.com, Maxim.com, TONY.com, CosmoGIRL.com and more.
Originally from Lima, Peru, she’s based in New York City.